Promotions and Merchandising is defined as the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase. The vast majority of store space and fixtures are dedicated to merchandising and promotions. Displays are defined as vignettes/scenes that incorporate multiple products with one common theme that captures the shopper’s attention, tells a story, visually suggests add-on purchases and encourages the customer to linger.